Copywriting for Business Owners
Outsource your business copywriting needs
What is copywriting?
Copywriting is the art of getting people to take action, whether that’s buying a product, downloading a resource, subscribing to a list or seeking further information. Today, copywriting is closely associated with websites and social media. Whenever you engage with customers, you are essentially writing copy. Think about all the ways you interact with current and potential customers right now – these are all examples of copywriting:
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Website content
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Sales pages
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Landing pages
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Direct messages
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Chatbots
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Emails
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Online comments
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Automated messages (order confirmations, etc.)
Copywriting brings together creativity, search engine optimisation (SEO) and tone of voice to help sell products and services. Good copywriting is characterised by the following elements:
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Compels visitors to keep reading
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Takes the readers’ point of view
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Explains “what’s in it for me?”
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Has a clear target audience in mind
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Addresses audience pain points
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Understands the power of keywords and SEO
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Contains links to relevant internal and external content.
Let me take the pressure off and write the content your business needs. I can offer another perspective, a friendly approach, a flexible attitude and when you require it, a fast turnaround. I always deliver on budget, to the brief and to the agreed deadline. I also offer a bespoke proofreading and editing service for businesses click here for more info. Let's work together and increase your company's profitability and profile.